Growth marketer argues AI era requires hiring content leads for taste, not execution skills
tushaarmehtaa · x · 2026-10-13
A marketer who grew accounts from 0→50K in a month for a phone brand, 2K→240K on Instagram and 10K→175K on YouTube for a major Indian SaaS firm (all organic) argues teams are hiring content leaders for the wrong things.
Key points:
- Tools have made execution cheap: non-designers can make great designs; non-writers can study 20 great scripts and produce something worth watching
- So hiring should weight what someone consumes and how they think, not traditional skill résumés
- Quoting another post: 'everyone wants a great head of content, but you won't find one'
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