Guess drew backlash for AI-generated models in Vogue — do AI models hurt fashion brands?
Yacineldl · reddit · 2026-10-11
A Reddit discussion asks whether clothing brands' growing use of AI-generated models in ads and product pages changes how consumers view the images, the clothes, or the brand — and whether it could deter purchases or even trigger boycotts.
Concerns raised include ethical and aesthetic objections, plus the risk that AI images may not accurately represent how garments look in real life. On the brand side, the post notes the appeal: lower production costs, new creative possibilities, and faster image workflows. A real example cited: Guess ran ads with AI-generated models in Vogue and drew significant criticism.
Related event: Guess's AI-model ads in Vogue spark consumer backlash debate(2 posts)→
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