23 ads, ~100 versions in two weeks: 10 ways AI rewired one studio's video production
justin_hart · x · 2026-10-09
An ad producer details 10 concrete ways AI collapsed days-long video production tasks over recent weeks:
- Scripts & editing: overnight first drafts of 10 scripts; 20+ parallel editing sessions (one per ad) with a single coordinator routing notes; shipped 100 versions of 23 ads in two weeks.
- Voice & captions: re-voiced a client cut with their voice actor and re-timed picture to the new read; auto-captioned while dodging on-screen titles.
- Research & assets: frame-by-frame study of the top 5 ads in the niche, building a swipe file of 96 looping moves; wrote music in code on Mac's built-in instruments — zero licensing.
- QC & retrieval: listened back to every final word-for-word against the script; recovered a 3-week-old clip by scanning every video in the downloads folder.
The kicker: they hit their spend limit at 6:35 AM — nobody was awake except the agents. A dense first-hand account of AI embedded end-to-end in ad video workflows.
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