fal head of design Adam Ho on treating a design portfolio like a discography
adamho · x · 2026-10-09
Adam Ho, head of design at generative media platform fal, interviewed by Creative Conviction: he came to design the long way through marketing, media planning, startups and self-teaching, ran a decade-long independent studio in Brooklyn serving dev tools and crypto clients, then joined fal. He treats his body of work like a discography — hunting for a signature sound while trying something new each release — with a visual vocabulary built from circle and square primitives and instincts shaped by fine art and graphic design books.
Related event: fal Design Lead on Creation and Design in the AI Era(2 posts)→
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