Going global: don't hire overseas staff before $2M ARR, use channel partners instead

sujingshen · x · 2026-10-08

Core advice from a going-global livestream: below $2M ARR, don't hire foreign staff or set up overseas offices. The first three users in each local market must be talked down by the founding team themselves; paid local hires can't replace that short-term.
Before $2M ARR, enter markets via channel ecosystems—affiliate, reseller, service partner—paying per result. Consider a local team only after $2-3M ARR; doing it in reverse is an expensive lesson.
The poster adds that analytics only show where users drop off; figuring out why requires one-on-one outreach, which new hires aren't equipped to do.
The author packaged the full framework into an installable skills bundle: npx skills add Gingiris-1031/gingiris-go-global.

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