Ramp hid a $162 AI-only offer in a markdown file and ChatGPT users asked for it
gaganghotra_ · x · 2026-10-08
Ramp's team planted a markdown file on its site containing a unique $162 offer visible only to users arriving via ChatGPT.
- LLMs indexed the offer and surfaced it to users
- Many of those users asked Ramp's sales team for the offer
- It demonstrates that tailoring offer content for AI search channels can drive real conversions
The poster calls it a fascinating experiment, though not necessarily a recommended practice.
Related event: Ramp Hides $162 Discount in AI-Only Markdown File(2 posts)→
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