Linear founder: the strategy is making the important-but-awful thing great

jeff_weinstein · x · 2026-10-08

Linear founder Tuomas Artman shared a friend's note after a large public tech company rolled out Linear: with the legacy tool they used it "when they had to," but with Linear they actually want to use it.
His argument: your data is always stale if people only update your system under duress — the best system of record is one people want to keep up to date.
Jeff Weinstein's takeaway: sometimes strategy is simply making an important-but-terrible thing extremely good.

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