SEO's ad-and-answers playbook is mostly dead, say Epic Gardening founder and veterans
ayushtweetshere · x · 2026-10-06
Epic Gardening founder Kevin Espiritu reflects on building his blog since 2013 on display ads and affiliate links, arguing the "write great answers, rank on Google, monetize with ads" era is over. @ayushtweetshere adds that surviving SEO models now require selling your own product, comparison/review content, unique first-party insights, and industry backlinks — everything else will collapse.
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