Snap Staffers on Why $2,195 Specs AR Glasses Landed Chunky: The Meta Boogeyman
richardjnieva · x · 2026-10-05
Reporter Richard Nieva spoke to current and former Snap employees to make sense of Specs, Snap's $2,195 AR glasses that were panned as too chunky and expensive. His reporting finds Snap wrestling with a familiar boogeyman: Meta and Mark Zuckerberg, whose competitive pressure continues to shape Snap's hardware bets.
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