Two goals for a product launch: quality noise early, then conversion
damianplayer · x · 2026-10-02
- Create quality noise early: calendar-invite your entire network (investors, advisors, friends, teammates — 50-100 people) for launch day so people start talking about your product on their own.
- Conversion beats virality: anyone can go viral; the real question is whether you convert. Ask after each launch: did you build mindshare? Did you convert leads? Then launch again.
A practical launch playbook from a solo/SaaS builder perspective.
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