Largest incumbent competitor signed up as "Test Co" — and paid full price
jacob_posel · x · 2026-10-02
Founder Jacob Posel shares a fun anecdote: his startup's largest incumbent competitor signed up for a headquarters account under the name "Test Co" — and paid full price. "Kinda respect it," he writes. His top takeaway: he needs to sell to SaaS companies. The post offers a glimpse of how big companies covertly scope out competitors' products.
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