Marty Cagan: good product work is fundamentally about thinking — and people avoid it

lennysan · x · 2026-10-02

Product thought leader Marty Cagan observed in a talk: "Fundamentally good product work is about thinking. I did not appreciate the lengths that people would go to in order to avoid thinking."

A pointed critique of product teams substituting process and output for genuine thought — especially relevant as AI makes producing things easier than thinking about them.

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