Founders Are Crashing Out: AI Marketing Stalls and Engineer Burnout Sets In
vaibhavbetter · x · 2026-10-01
Quoting Olly's thread, the post argues that a year ago AI felt like an incredible opportunity—founders shipped faster and engineer-founders tried SEO and organic social for the first time. Now the mood has soured:
- AI marketing isn't working: impressive at first, but not driving results for most, since everyone uses the same tools and inboxes are flooded amid buyer fatigue and a flat economy.
- Engineers are fried: shipping more, but burning out.
The poster endorses this as the ground reality, capturing the widespread burnout and commoditized competition after AI's honeymoon phase.
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