14% of AI Payers Drive 60% of Spending as Consumer AI Growth Shifts to Power Users

rohanpaul_ai · x · 2026-09-29

Menlo Ventures' 2026 State of Consumer AI report: 55% of AI users now pay for at least one AI product, but spending is highly concentrated — the top 14% of payers account for 60% of spending. With few new users arriving, ad-funded assistants will grow mainly by making free users' shopping conversations more valuable. ChatGPT began showing ads in February and OpenAI says they hit a $1B annualized pace about 200 days later.

Related event: Consumer AI Spending Hits $40B, Driven by Power Users: Menlo Report(2 posts)→

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