Indie dev explains why he's pivoting to brand marketing marketplaces over crowded SaaS

alexmacgregor__ · x · 2026-09-29

Indie builder alexmacgregor shares his framework for picking what to build next: passions × current skills × market opportunity. His Launch platform attracted plenty of builders but discovery alone hasn't captured enough value, while his SaaS apps (Rocket, Media, Post) compete in brutally crowded spaces like design and social scheduling. His marketplace products Backed and Social Bid instead leverage his PR and influencer marketing background — a direction he says he's both good at and enjoys, and will focus on going forward.

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