Xiaohongshu asks creators to pay 35 yuan to boost posts: "ideas are free, distribution isn't"

yongqianme · x · 2026-09-27

Blogger yongqianme shared that Xiaohongshu messaged him offering paid promotion (35 yuan) after his essay got thousands of reads and strong engagement. His takeaway: platforms now decouple content value from distribution—deep, thoughtful writing must pay to be seen, a model he sums up as "ideas are free, distribution isn't."

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