Muse's mascot branding gets 10/10 for memeability beyond marketing
sahilypatel · x · 2026-09-27
While Alexandr Wang gets much of the credit for Muse's marketing, the branding team deserves equal praise: choosing a soft, cute, friendly mascot instead of an edgy robot is what makes meme formats possible and fuels virality. The author rates the branding 10/10.
Related event: Muse Mascot's Cute Design Credited for Viral Meme Spread(2 posts)→
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