How one startup made every hire a strong writer, from engineers to sales
jeff_weinstein · x · 2026-09-27
capitaltruist explains why having a great writer in every seat — engineer, designer, marketer, sales — is a huge quality-of-life boost, and how the company became "writing-pilled":
- Screen for it in hiring: email comms, resumes, and personal sites all reveal writing prowess; communication style is your UI to the rest of the organization.
- Give uncomfortable feedback on the first draft: "lgtm" just reinforces bad habits; accomplished writers ask for the most brutal critique.
- Compounding benefits: smooth communication, clear documentation, blog posts that drive traffic, and help articles that reduce questions.
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