Style creator with 10.9M views validated demand before building Style BFF
CurieuxExplorer · x · 2026-09-26
The origin story of Style BFF: founder Muskan Gupta found the usual fixes failed — asking a stylish friend, saving Reels and Pinterest looks for later, generic YouTube advice — none answered whether something actually worked on her. She posted styling videos to test demand, gaining 62,000+ followers and 10.9M+ views, proving people wanted personal answers rather than more tips. She then built the MVP in India with Mohit Gupta and Sakshi Gupta.
Related event: Indian Team Launches Style BFF, an AI Personal Stylist App(5 posts)→
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