When AI Names Your Brand, the Conversion Shows Up as 'Direct'
nikvassev · x · 2026-09-26
nikvassev argues the real AI-era buying happens inside the answer: the buyer decides, searches your brand name, and lands in your analytics as 'direct'. You never see AI in the referrer — just a person who already trusts you. The measurable slice is a rounding error; the part that pays is the part you cannot measure.
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