Katzenberg on AI creativity: 'Is this the end?' asks a 30-year artist friend
trq212 · x · 2026-09-25
DreamWorks co-founder Jeffrey Katzenberg's essay "The World is Changing: AI For Creativity" recounts watching a fully realized AI-animated scene that gave him the same awe as seeing Luxo Jr. in 1986—and receiving a text from a longtime artist friend asking, "Is this the end?" He explores AI's disruption of the creative industry and calls for products that enable and amplify creatives.
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