AI Search Made PR Pieces More Valuable, Yet Publishers Still Charge $3K
gaganghotra_ · x · 2026-09-25
An SEO practitioner points out a striking gap: in the AI era, paid PR pieces have become far more valuable — brand content can now surface across AI search surfaces like ChatGPT and Perplexity citations, amplifying impact well beyond traditional SEO.\n\nYet publishers still charging $3K per PR piece haven't raised prices at all. He argues this shows their SEO teams aren't tying recommendations to revenue — if they priced in the added AI-search value, rates should already be closer to $10K.
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