Wave of Mid-Market SaaS Companies Firing SEOs and Agencies Over the Past Year

gaganghotra_ · x · 2026-09-25

SEO practitioner Gagan Ghotra observes that in just the last 12 months, a striking number of mid-market SaaS companies have laid off their in-house SEOs or fired their SEO agencies — a trend he argues is not talked about enough in the industry, likely reflecting AI search's disruption of organic acquisition.

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