Google Search Console adds visual search insights for Lens, Circle to Search and AI Search

gaganghotra_ · x · 2026-09-24

Google announced new visual search insights in Search Console, letting site owners see how users find their content via Google Lens, Circle to Search, and AI Search experiences.

The rollout adds multimodal filters to the Search performance and Gen AI performance reports, breaking down image-driven traffic. It started rolling out globally today, giving SEO/AEO practitioners a new lens on visual and AI search entry points.

Related event: Google Search Console Adds Multimodal Reports, AI Overviews Data Still Missing(3 posts)→

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