Adobe MAX demo shows L'Oréal using CX agent to decide before generating, not after
shashib · x · 2026-11-11
At Adobe MAX in Miami Beach, the author highlighted that the most interesting part of the L'Oréal demo happened before any image was generated:
- The team used Adobe's CX Enterprise Coworker agent to review the previous Anthelios UV Sport campaign, comparing images side by side: portraits with natural faces and clear product stories performed best, while hidden eyes or exaggerated expressions performed worst
- Coworker recommended the next hero portrait based on those results
- The Firefly Graph brief kept the person's appearance unchanged and limited AI to lighting and assembly; Coworker also recalled the workflow used on an earlier campaign
- Image generation only happened after decisions were finalized using campaign data, brand guidelines, and saved workflows in one place
Photos show a sketch turning into a full Firefly-generated scene, plus on-site personalized L'Oréal ads generated and printed for attendees. A real case of data-driven decisions first, AI generation second.
Related event: Adobe MAX 2026: Disney and L'Oreal Showcase AI-Powered Creative Workflows(2 posts)→
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