Investors finally realize Meta Muse is bad for Google after two-week rally

AccBalanced · x · 2026-09-24

firstadopter mocks that Google stock rallied two weeks after Meta released Muse before investors realized it's bad for Google: if AI agents become the next demand generator, much search ad spend may be unnecessary. He flagged AI's inevitable disruption of search two months ago; Ben Thompson also covered Muse/agent risk to Google today. Morgan Stanley notes EXPE spends >5% of bookings on performance marketing, mostly search.

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