Snapchat built a $1B+ subscription business on 'Best Friends' and story rewatch counts
omooretweets · x · 2026-09-23
- The author points out Snapchat has built a $1B+ subscription business (Snapchat+) largely on features letting users designate a "Best Friend" and see who rewatches their stories.
- A quoted reply quips that $2T in capex was spent across the industry while this social-vanity product printed money.
- Core insight: willingness to pay is very high for products that reveal how others really feel about you — a useful monetization lesson for any product builder.
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