The Best Way to Compete with an Incumbent: Build at the Intersection of Two VPs

jxnlco · x · 2026-09-22

jxnlco endorses a classic disruption and sales lesson attributed to Steve Siri: the best way to compete with an incumbent is to build at the intersection of two VPs' territories — they hate each other more than they could ever love the customer, so neither claims that space.

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