"Mental antivirus": why memetics-based education against contagious ideas matters now

irinarish · x · 2026-09-20

Jim O'Shaughnessy kicked off a thread on "cracking the code of contagious ideas": for decades, memetics researchers, cultural evolution theorists, and communication scholars have been wrestling with the same potentially trillion-dollar question — why ideas spread and how bad ones infect populations.

He argues that teaching "mental antivirus" skills grounded in this science isn't nice-to-have but crucial education needed now more than ever.

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