As Agents Start Choosing Products, GEO Replaces SEO as the New battleground
nikvassev · x · 2026-09-20
nikvassev argues the funnel is shifting from humans choosing products to agents choosing on their behalf, making AI visibility and GEO (generative engine optimization) increasingly critical. For growth practitioners, structuring product info so agents can accurately retrieve and cite it is becoming the new distribution game.
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