Zuck Opens Muse Connectors: Consumer Apps Enter the Agent Era
davidyin44 · x · 2026-09-19
Zuck announced that Meta is opening Muse connectors to developers: bring your API, and Muse provides the agent, browser, and context of what the user actually wants. New connectors are live today.
Greg Isenberg's takeaways: consumer apps are being agentified, and Zuck believes Muse reaching 100M+ users feels entirely possible. Whoever you connect to becomes your new landlord; connectors become the new app-store real estate. Meta sees what people want, which providers convert, and what users pay—giving it power to rank connectors, charge for distribution, and launch competitors. The opportunity map spans agent-native APIs, connector agencies, SEO for agents, identity/reliability infrastructure, and vertical connector marketplaces: we're moving from humans choosing apps to agents choosing businesses.
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