Lenny shares 64 creative growth tactics to escape the same playbook everyone runs
lennysan · x · 2026-09-19
Lenny Rachitsky highlights Tom Orbach's curated list of 64 creative growth tactics, organized by goal (generating buzz without paid ads, launches, etc.). His argument: everyone runs the same playbook — polished launch videos, paid influencers, AEO, social, events — competing for the same eyeballs. The unexpected gets shared for free and remembered for months, usually costing less than a week of ad spend.
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