Snap's live Specs launch sparks call to bring back real tech keynotes
alexmacgregor__ · x · 2026-09-17
Unlike Apple's pre-recorded keynote, Snap CEO Evan Spiegel launched Specs live on stage—complete with awkward pauses and failed demos. The author argues pre-recorded videos have optimized away what made launches exciting, and in an era of AI-generated perfection, imperfection and real demos are more valuable than ever.
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