Comparing old vs new citations reveals how ChatGPT's search behavior has changed

lilyraynyc · x · 2026-09-17

Lily Ray notes that comparing what ChatGPT used to cite versus what it cites now reveals how the system has evolved. She speculates ChatGPT may now be doing deeper research — fanning out queries, reasoning across sources, and examining product pages directly — rather than relying on its earlier citation patterns. A useful observation for anyone tracking AI search citation behavior and its SEO implications.

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