Meta's Muse is quietly generating deeply personal AI training data at scale
signulll · x · 2026-09-16
The author argues Meta is generating enormous amounts of deeply personal, actually actionable AI training data through Muse — what people see, want, ask, choose, buy, ignore, and act on, especially via connectors. He compares it to Onavo, but built in-house. The compounding data flywheel is only beginning, making Muse effectively "Facebook 2.0" as a company — which is why Zuckerberg had to go all-in.
Related event: Meta Unveils Personal Agent Muse, Sparking Privacy Concerns(2 posts)→
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