Every CEO argues more automation means more expert human work, not less
every · x · 2026-09-13
Dan Shipper, CEO of AI media company Every (30 people), pushes back on the "AI ends jobs" narrative: the more you automate, the more expert human work there is to do.
- Mechanism: AI commoditizes the explicitable residue of human expertise, collapsing the value of default model output and raising demand for what's different — which is human experts, even as AGI approaches.
- Practice: Every hasn't fired staff for agents; it still hires writers, editors, engineers, and support staff (with heavy agent assistance). Employee agents handle the stable, repeatable, well-framed layer of work.
- Key observation: For complex tasks, the best output comes from human-AI back-and-forth in the same workspace. The more independently an agent operates, the worse it performs — every agent needs a human to frame problems, judge output, catch errors, and turn results into decisions.
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