Selling AI to local businesses: sell outcomes and clarity, not agents and tech
boringmarketer · x · 2026-09-10
Lessons from selling AI services to local businesses. What they don't want: AI chat agents (creates work), Claude/GPT skills, knowledge graphs, learning to code, automations with unclear ROI. What they do want: more calls, more customers, fewer headaches. Keep the technical sauce as internal process and sell outcomes, clarity, saved time and a clear price — using AI is a given, not a selling point.
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