Cresta signs NFL legend Marshawn Lynch for 'Beast Mode' AI customer service campaign
JaynitMakwana · x · 2026-09-09
AI customer service company Cresta announced Super Bowl champion Marshawn Lynch as its brand ambassador with a "Beast Mode" campaign. The product pitch: AI that solves customer issues on first touch so people don't repeat themselves to multiple reps. Commentators call it a notable celebrity-marketing play for a B2B AI product.
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