Why hasn't anyone built an ad-subsidized bottled water brand where the drinker is the audience?
signulll · x · 2026-09-04
signulll pitches an underexplored business model: a beautifully designed bottled water/beverage brand where the drink is free or heavily subsidized by advertising — think Liquid Death × Monocle × OOH advertising, but with advertisers as the paying customer and drinkers as the audience. Each bottle could carry a different ad, with impressions naturally verified through sales.
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