Solo founder: 73% of users come from TikTok & Instagram, Google search only 4.8%
alexmacgregor__ · x · 2026-09-03
Indie developer jedcal shared his UGC platform @ugctank's user acquisition breakdown: TikTok 53%, Instagram 20%, referrals 14.6%, Google search just 4.8%, founder socials 4.1%, ChatGPT/AI 1.5%, Reddit/Discord 1.9%. He barely posted or ran ads while working full-time and quit his job last week to go all-in. Amplifier alexmacgregor argues SEO is becoming 'plug in your agent and it's done,' while video retains production/creative/distribution barriers AI can't solve—so creators should shift to Instagram, TikTok and YouTube now.
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