Consultant says clients now beg to undo their past SEO work
gaganghotra_ · x · 2026-08-21
SEO consultant Gagan Ghotra notes a striking shift: every first call with clients in August is about what they've done and how to undo it ASAP to stop declining traffic. He jokes he's no longer doing SEO but "undoing SEO" — a signal of how AI search and algorithm shifts are eroding traditional SEO playbooks.
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