Indie dev spends $12k on Outbid acquisition, SEO tool case study

tibo_maker · x · 2026-08-21

Indie developer tibomaker shared a marketing experiment for his SEO tool, Outrank: spending over $12,000 on the Outbid platform. He admitted uncertainty about whether this move was genius or dumb, promising a follow-up report in a few days. The post contrasts this with the 2005 "Million Dollar Homepage" success and the subsequent failure of copycats, noting such ideas often work only once. Outrank aims to help users rank in ChatGPT recommendations and Google via automated content generation and link building.

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