Zero users and no audience? Mine your network, have real conversations, then ask for intros

kylegawley · x · 2026-08-20

Indie founder Kyle Gawley's cold-start playbook: with zero users and no audience, first go through your network to find people who actually have the problem; message them and have a normal conversation; show them what you're building and ask if it would be useful. If they say no, ask who else might benefit and request an introduction — turning every rejection into a referral channel.

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