Meta's new recommendation algorithm boosts ARPU and user engagement

zephyr_z9 · x · 2026-08-17

Data suggests Meta's newly deployed recommendation model is performing well. US ARPU rose 31% YoY to $125 in Q2, while international ARPU grew 17% to $15.10. Additionally, Instagram's daily time spent per active user in the US increased 12% YoY in July.

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