Third-Party SEO Tools Are Unreliable: Indie Devs Urged to Test Ideas Directly

iannuttall · x · 2026-08-13

Based on recent hands-on experience with SEO and AEO/GEO, the author argues that third-party competitor research tools provide highly inaccurate data and should not be blindly trusted.

He shares a real-world example: a specific site actually receives 30k monthly visitors and generates $3k in revenue, a reality that tools often completely miss. Consequently, he advises indie developers to bypass tool-based research and instead focus on rapidly building and testing many ideas themselves to gather genuine market feedback.

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