Indie Dev Growth Strategy: Stop Launching Once, Push Your App Relentlessly

alexmacgregor__ · x · 2026-08-14

A developer shared growth insights for indie products. He pointed out that while AI apps can now be built in a single weekend, the biggest mistake is thinking you only need to launch once.

Using a specific case study, he noted that one maker listed the same app multiple times under different usernames on a platform. While questionable, this reflects the brutal reality that app promotion today requires extreme measures. The author advises developers to launch and push their apps repeatedly across all social platforms, otherwise, they simply won't survive the fierce competition.

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