AI Agency Insights: Positioning Upmarket and Matching Talent for SMEs
aryanXmahajan · x · 2026-08-13
The author shares practical insights from running an AI agency regarding competition and market positioning:
- Market Differences: Clients with $50-100M in revenue have fundamentally different needs than $2-10M clients, who often prefer long-term in-house consultants over one-off builds.
- Strategic Shift: Agencies need to position themselves further upmarket to align with the distinct demands of larger clients.
- Talent Opportunity: There is significant demand for engineers with AI skills to fill contractor roles at smaller companies, presenting a new business opportunity for talent matching.
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