Why GenAI Design Feels Tacky: Homogenization is Killing Brand Aesthetics

georgemillo · x · 2026-08-12

The author points out, based on a recent presentation, that AI-generated illustrations no longer impress people; instead, they instantly look tacky and off-putting.

Quoting @NapierHolland, he argues that even if AI could generate a $100k website in one click, competitors would spam the same tool, flooding the market with identical aesthetics. This homogenization destroys the signal of 'quality,' making visitors subconsciously perceive the design as cheap, lazy, and tasteless. GenAI puts design in an awkward halfway house of trying to stand out while inevitably looking exactly like everyone else.

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