Attention is the New Bottleneck: Why Building Great Products Isn't Enough

dbasch · x · 2026-08-05

The author highlights a paradigm shift in product development: in the past, developers could build a great product first and then seek attention. Today, too many people can build great products, but very few know how to capture attention. Marketing and distribution have become a much more critical competitive moat than pure technical development.

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