Meta’s GRACE cuts generative ads decoder latency by 11×

_reachsumit · x · 2026-08-04

Meta presents GRACE, a serving system for generative ads retrieval designed for real-time production use.

The system adds decode-time eligibility filtering and kernel-level optimizations to cut decoder latency by 11×. The paper focuses on two production constraints: making generated ads respect targeting rules, and keeping latency and GPU cost low enough for high-volume, wide-beam decoding.

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